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37 Customer Most-Loved Beauty and Skincare Items

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There’s nothing quite like a new beauty purchase to help boost the mood. Whether you’re a skincare obsessive, a makeup addict, a haircare aficionado, or just a connoisseur of self-care, there’s a product out there to suit every beauty need – it’s just the tracking it down that can be tricky. But Amazon has done us all a service by stocking all of the beauty product heavy hitters in one handy place.

Now you can add everything you need to one cart, and have it delivered speedily to your door. No beauty emergency goes unsolved! The problem is, the range of beauty products stocked on good ol’ Amazon can be overwhelming to the average consumer. Luckily, the reviews and rating section on the site is second to none – so you can make a purchase confident that it’ll satisfy your every want and need. But if you’re still in need of some shopping inspiration, we’ve rounded up an edit of the very best.

You will love our editor’s curated product picks! FYI: We are an Amazon affiliate partner and may get a share of the sale of your purchase (at no cost to you).

The Vitamin C Serum is Actually Affordable

  via Amazon  

Using a vitamin C serum can really brighten and firm-up the complexion – but they are notoriously pricey. This CeraVe option is a total bargain and incredibly effective.
The reviews say: “On the first application, I couldn’t believe the instant change in the appearance of my 50+ facial skin and the silky smooth texture. Minimized pores and fine lines. My skin looked fresh and supple. I was really WOWED! This serum is a cream texture, not gel-like most. There is no scent, absorbs really well. I have normal type skin and had no issues with irritation or breakouts.”

This Foot Cream is a Miracle Worker

  via Amazon  

It’s not the most glamorous of beauty products, but sometimes a little foot care is necessary. Simply apply this cream, wait overnight, and enjoy sandal-ready feet. Phew.
The reviews say: “Okay y’all, this stuff is amazing. My daughter hates wearing anything on her feet, and these cold NY winters lead to dry skin so so easily. Her little feet were all red and cracked and I felt so bad. So I came on here looking for a good solution. I’ve heard of O’Keeffe’s products before but never had the need to try them. This stuff is hands down mind-blowing. Two, just two applications were all it took to get my little one’s feet looking healthy again!”

This Delightful Bath Soak Soothes Muscles

  via Amazon  

There’s nothing more relaxing than a big, bubbly bath – and this affordable soak smells super calming and will help your whole body relax.
The reviews say: “Just wow. I wanted to take my first bubble bath. Glad I went with Mr. Teals. The bubbles were long-lasting. The smell was great. My body smelt amazing and super smooth. Can’t wait for another bath. You won’t be disappointed. Promise.”

This SPF Protects Your Beautiful Face

  via Amazon  

We all know we’re supposed to be wearing SPF every day – but finding a formula that’s pleasant to use can be tricky. This Elta MD option is lightweight, hydrating, and highly protective.
The reviews say: “The answer to facial sunscreen! I am completely blown away by this stuff! No white cast, no breakouts, not greasy. Plus hyaluronic acid?! Could you ask for more? I have normal/combination/fair skin and it works beautifully! It has a very light scent – if any at all. Nice texture that isn’t greasy, absorbs, and goes on smooth especially for your sensitive eye area – which was a major concern of mine. Without makeup I was, I’m gonna say, shocked to see that it looked to actually subtly plump up my skin a bit as well as even out my skin tone somewhat!”

This Cleanser is Gentle But Effective

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The La Roche Posay Toleraine Cleanser is notorious for being suitable for the most sensitive of skin types – but it still makes short work of makeup and grime.
The reviews say: “I have super sensitive, rosacea, acne-prone skin. I LOVE this!!!! It’s also a huge bottle so it will last a long time. I was previously using a Simple brand cleanser. This tops it by leaps and bounds. I feel clean after using this, but not dried out. I will definitely be repurchasing.”

This Serum is an Absolute Steal

  via Amazon  

Retinol is the gold standard of anti-aging skincare – and this serum is not only affordable but blended with a lightweight oil to boost hydration, too.
The reviews say: “More than midway through the first bottle… It’s a bit oily and I wouldn’t say that it burns but it does tingle a little bit, but there is such a difference in the texture and softness of my face, that I would contemplate breaking into The Ordinary factory and doing a backstroke in an industrial size vat of this magic potion.”

This Cleansing Oil Even Removes Waterproof Makeup

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If you wear a lot of heavier makeup, adding in a cleansing oil can help ensure you get your face super clean – which, in turn, can help prevent breakouts.
The reviews say: “I will 100% be buying this product again and again. My skin feels so clean and not stripped at all after washing.”

This Concealer Looks Natural and Glowy

  via Amazon  

If you struggle to cover up your under-eye bags, this lightweight concealer will have you looking well-rested in seconds.
The reviews say: “Best under eye concealer ever. I am 67 years old, have tried them all and I wouldn’t go out without applying this concealer. It blends nicely with my foundation and has never caked. The sponge applicator is soft and makes application quick and easy. I will continue to use this product and hope, like many products I’ve used over the years, that it doesn’t get discontinued.”

This Body Oil Makes Skin Shine

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Not only does this lightweight oil hydrate your body perfectly, but it gives a glow that rivals more expensive body illuminators.
The reviews say: “This is one of my all-time favorite oils. This is a game-changer. I started using this when I was pregnant with my daughter a year and a half ago. Omg, the sesame scent is delightful. The best way to use is right after the shower when the skin is still damp. This oil will have your skin glowing like you just stepped off the beach. A little goes a long way. It’s hydrating yet not greasy at all. This is a staple in my skincare routine. People will stop you and ask what you are wearing. No joke. 5 bottles later and I’m still loving it. I have recommended this to everyone I know.”

This Bronzer Smells Like a Vacation

  via Amazon  

Not only is this bronzer buttery soft, but it comes in a wide range of shades to suit all skin tones. And that coconut scent does not go amiss.
The reviews say: “Love this bronzer! I was skeptical of this powder at first as a very pale redhead (I am skeptical of bronzers, tbh), but this one has really surprised me! I love the color on my skin! I also love how I can use this powder for my brows to help fill them in & I have used this as a shadow! So many uses!! I would definitely recommend & will be buying again! It also smells amazing and arrived on time!!”

This Cream Blush Perks up Your Face

  via Amazon  

Not only can these be swiped onto cheeks for a flattering flush, but you can even use the same shade on your eyes and lips for a monochromatic look.
The reviews say: “I use it on my cheeks, eyes, and lips. Highly recommend. Cuts down on all those products.”

This Micellar Water is Ideal for a Quick Fix

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Whether you need to get a full face of makeup off quickly or need to correct a small eyeliner mistake, the Bioderma micellar water works fast.
The reviews say: “In addition to removing all makeup, this product is great for making adjustments to your makeup if you mess up. Use a Q-tip, wet it with this product, and dab away at where you made a mistake. Since it’s not oil-based, once it’s dry, you can go ahead and do your makeup there like nothing ever happened. No need to clean your entire face and start over, just the spot you messed up on.”

These Eye Pencils Have Many Uses

  via Amazon  

You can use these pencils to create wings, blend out as an eyeshadow, line your waterline, or even prime lids for more extravagant looks. The shade range is impeccable, too.
The reviews say: “The jumbo pencil glides on smoothly when you apply and is quite creamy. Once you smooth it a bit with your finger you’re ready to go. Pat your eyeshadow on top to set the cream and once you’ve done an initial layer of shadow you can begin blending out the colors or lack thereof as needed.”

This Brush Set has Everything You Need

  via Amazon  

Whether you’re trying to build a brush collection or just need some useful extras, this set has all you need to apply makeup to the face, eyes, and lips.
The reviews say: “These brushes are very good quality, especially for the price range, they are perfect, not too firm, not too soft, plus the blending brush is A DREAM, one of the best blending brushes I have ever tried (ever comparing with my expensive ones).”

This Curling Iron Gives Effortless Waves

  via Amazon  

This wand performs like one ten times as expensive and has the reviews to prove it.
The reviews say: “I’ve never had a wand successfully work until this one. I recently got the cool girl haircut (medium lob) and this wand is essential!! It smooths my hair as well. No frizz and lasting waves!! Very happy customer!”

This Perfume is Incredibly Nostalgic

  via Amazon  

Sometimes, there’s nothing better than smelling like a delicious cake – and this iconic fragrance will help you do just that.
The reviews say: “Literally the most incredible smell ever! If you like super sugary sweet scents like vanilla and marshmallow this is so good and it’s really strong which I love!”

This Peeling Gel Makes for Ultimate Exfoliation

  via Amazon / Tiffany S  

This gel gommage helps lift off dead skin in clumps. It’s disgustingly satisfying to use, and skin glows afterward.
The reviews say: “Good Heavens, this stuff is amazing! I tried it for the first time last night on my dull, wintery skin and it was like a car crash – intensely disturbing to watch but I could not look away from all the dead skin being lifted off my face. Every single dry and dull patch went and even my roughest spots feel like baby skin! My over-50 enlarged pores were immediately reduced and hardly noticeable…they have not looked this good since my thirties! And that’s after one use.”

This Shampoo is Suitable for All Hair Types

  via Amazon  

The Davines Love Shampoo is just a great all-rounder – it thoroughly cleans hair without drying it out, adds softness and shine, smells absolutely delightful, and has some of the chicest packaging out there.
The reviews say: “I love this stuff — how it smells, how it feels, and how it makes my hair behave. I even love the color and texture of it! The bottle says it’s for coarse or frizzy hair, but I have neither of those and I still think it’s perfect. Get the conditioner while you’re at it.”

This Bobble Holds Even the Thickest Hair

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Not only is the Invisibobble tough enough to keep unruly hair in check, but the innovative design means it won’t leave a kink once you take your hair back down.
The reviews say: “It sounds like hyperbole to say that these hair ties changed my life, but it’s true. I sleep with my hair in a messy top knot using these elastics every night. In the morning, I just take my hair down, run a brush through it, and that’s it. My hair is done, and more voluminous than ever before. I do have pretty low-maintenance hair in general (long, naturally straight) but I never thought it could be THIS EASY.”

This Hairbrush Detangles and Smooths

  via Amazon  

If you find your hair tends to frizz up after brushing, consider trying out this artificial boar bristle option, which helps defrizz while detangling.
The reviews say: “This brush is a game-changer. I’ve been loving it when my hair is already dry, but today I blow-dried it for the first time using the brush, and it looks like a professional blowout. Just buy it. You won’t need another brush ever.”

This Ice Roller is Super Relaxing

  via Amazon  

If you’re ever feeling a little puffy (or hungover), going over your face with an ice roller feels amazing. It can help calm and smooth your skin, too.
The reviews say: “For starters, I know this thing looks odd lol, but it totally works. I pop mine in the fridge the night before and after I wash my face in the morning I use this to help de-puff my face, I also follow a chart on how to help lymphatic drainage (if that makes any sense) on Pinterest and this comes in super handy. I can definitely tell a difference after I use it. I found that it also helps when my sinuses are all out of whack, and if I’m starting to get a migraine, this helps relieve it when I use it right away.”

This Shower Oil Makes Washing a Luxury Experience

  via Amazon  

Many shower gels can leave skin feeling dry and tight. Not this one – it’s a foaming oil that’s highly moisturizing, plus it smells like delicious marzipan.
The reviews say: “Without sounding corny this stuff changed my life. I’ve been using it for almost two years now and for approximately 35$ a year my dry skin is symptom-free. It didn’t cure me, but not needing to apply moisturizer every day, not worrying about being in the shower at 5 degrees too high or an extra minute and feeling it for hours, that stuff is all in the past and it’s great I don’t worry about it anymore.”

This Moisturizer Helps Makeup Apply Better

  via Amazon  

Don’t be fooled by the lightweight texture of this cream – it packs a punch in terms of hydration.
The reviews say: “So far I am loving this lotion. I put it on every morning under my makeup and it leaves my face perfectly moisturized all day long. I also noticed I use less foundation because it’s so moisturizing.”

This Facial Spray Hydrates on the Go

  via Amazon  

If you find that over the course of the day your skin starts to look dry and cakey, a quick spritz of this will soon have you hydrated and glowing once more.
The reviews say: “I like to apply this after I do my foundation I let it dry, then I do my contouring, eye make up, and then I spray it again to set it. I love the way it makes my skin glow.”

This Hand Cream is a Life Saver

  via Amazon  

Many of us are finding hand sanitizer and extra washing has left our hands feeling in need of some TLC. This hand cream delivers just that.
The reviews say: “A fantastic product for extremely dry hands like mine. It surpasses any other hand cream I’ve tried. Best gift two years in a row! Especially amazing in the winter, and I have sensitive skin that burns with certain creams that claim to be gentle on hands. It feeds the skin, not coats it, so dry skin becomes healthy, not covered in a waxy, lingering grease. It absorbs pretty fast too, so don’t expect to accidentally grease up paperwork or touch-screen tech.”

This Lip Gloss is Much Cheaper Than Filler

  via Amazon  

This tingly, minty gloss will help hydrate and fill in lip lines, giving the illusion of a plumper pout.
The reviews say: “This is the best plumping lipstick I’ve ever used. It has a tingling effect. I use it on top of other lipsticks also. I love the color. It perfectly blends with other shades or lip liners. My hubby thinks it looks sexy!”

This Eyeliner Lasts All Day

  via Amazon  

If you have issues with the winged liner fading or peeling off throughout the day, consider this uber long-lasting option from Stila.
The reviews say: “This eyeliner is great, it lasts all day and it’s too easy to use! Highly recommended.”

This Primer Makes You Look Poreless

  via Amazon  

Don’t let the slightly creepy name put you off – this affordable primer makes your complexion look like glass.
The reviews say: “I have rather large pores in my face that tend to look huge after I apply foundation. I used to purchase expensive primers with pore minimizers made into it until I tried the Maybelline Baby Skin Instant Pore Eraser. I was amazed at how it minimizes the size of my large pores & how incredibly silky smooth it glides on my face. I have sensitive skin & I have never had one bad reaction using this product & I have been using it for a couple of years now. I have now replaced using expensive primers with the Maybelline Baby Skin.”

These Applicators Make Masking Easy

  via Amazon  

Applying face masks with your fingers can be a messy process – which makes these silicone masks a game-changer. They spread the product evenly and keep your fingers clean!
The reviews say: “I love that this comes as a pack of 3 because I totally loved them and got to give one to my sister and she loves them too. I had previously been just putting any clay face masks I used with my fingers and this makes it so much cleaner and makes it easier to get full coverage on my face! Soap and water to clean! Easy and so worth it!”

This Treatment Can Save Damaged Hair

  via Amazon  

If you’ve mistreated your hair with heat or dye, this bond-building treatment can bring it back from the brink. Apply to clean, wet hair and leave for as long as possible for maximum efficacy.
The reviews say: “MAGIC!!!! I swear this stuff is made from Unicorns. I was doubtful, given that I have tried the gamut of hair conditioning treatments (yes, yes, I know this is NOT a conditioner, but a bonder) and all I have to say is WOWZA!”

This Dry Shampoo is Suited for Blondes

  via Amazon  

Unlike conventional white dry shampoos, this has a lighter, warm tone to conceal roots without looking obvious.
The reviews say: “So not only does it smell good, but also it has a slight slight lightning effect on my roots which I love. Super subtle, but when your hair is dirty it just makes it look better and not so dingy when you haven’t washed for a day or two.”

This Leave-in Conditioner Makes Curls Shine

  via Amazon  

If you have hair that tends to dry frizzy and look dull, adding this product in after washing can really help.
The reviews say: “I’ve been using this product for years. I use it as an intense moisturizer whenever I wash and dry my hair. After I dry my hair it’s still generally moist, I then use this to start my moisturizing process.”

This Serum Adds a Layer of Moisture

  via Amazon  

For days when your usual moisturizer isn’t cutting the mustard, a hyaluronic acid serum can really help it work a little harder. This one is affordable and highly rated!

The reviews say: “My face was really dry and dull. I saw great reviews from Korean bloggers and in magazines. I saw the result in just three days! My skin is hydrated and plump!! The serum is highly concentrated and a little sticky but it’s not uncomfortable. Love this product.”

These Balms Add a Pop of Color

  via Amazon  

For days when lipstick just feels like too much, a tinted balm can be a good compromise. There are plenty of shades, and they all smell good enough to eat.
The reviews say: “I can’t live without this lip balm. I have about 5 of them in rotation between the kitchen, the car, my purse, the office, etc. A makeup artist taught me a great trick: keep this in your purse and use it as a cream blush for a little color pick-me-up when needed. Works wonderfully! “

This Anti-Wrinkle Cream is a Bargain

  via Amazon  

Many anti-aging products can be irritating to sensitive skin. But this option from Eucerin is soothing and calming, while also helping minimize the appearance of wrinkles.
The reviews say: “I had all the common problems, dry skin, blemishes, wide-open pores and of course crow’s feet. After only five days of using this morning and night. I have seen a very noticeable difference! I couldn’t have expected better results from one product, especially at this price. My skin is so smooth, clear, and tight, I’ve been able to skip many other products, and even skipped foundation today! I feel like I’ve finally found something that works for my sensitive aging skin that absolutely does not break the bank. I hope they never stop making it!”

This SPF Also Adds Coverage

  via Amazon  

If you’re the type of person who likes a minimal and streamlined beauty routine, combining your daily SPF with a light coverage base product is an ingenious move! This Elta MD option is beloved by customers.
The reviews say: “This stuff is AMAZING! I’ve worked medical in dermatology for the last 10 years & out of all the SPF I’ve used this is by far the BEST! The product’s consistency is smooth, moisturizing, going on flawlessly every time, and is almost odorless. The tints pigment is just the right shade to make it universal for lighter or darker complected skin tones. An added bonus is the size/amount of product you get in a tube.”

These Butterfly Clips are a ’90s Throwback

  via Amazon  

Keeping your hair out of your face doesn’t have to be boring. This bargainous set of clips has incredible reviews, and they really are cheering.
The reviews say: “I love these clips so much I ordered them twice! They are surprisingly sturdy, I have really thick hair and my hair tends to fall out of most clips. I wore them in my hair to work and they stayed for most of the day, only having to adjust them a couple of times.”